As a new pageant we have endeavoured to leverage from our relationships with both major national and international media partners that offer our sponsors a reliable and consistent return on investment. We pride ourselves on generating organic leads from our innovative media exposure strategies as well as additional benefits received when joining our brand. 

Media exposure represents the extent to which individuals encounter messages or content. As a brand we generally use Advertising Value Equivalency (AVE) to value the sponsorship opportunities that the pageant will provide. We do not only focus on the quantitative aspect of the coverage (eg. AVE, article volume) but also consider the qualitative elements such as sentiment, prominence and the likely impact on our sponsors target audiences.

The pageant was founded by Cartier Lebatie who is a qualified lawyer and owns a legal advisory firm, C-Suite Legal and Marketing, that specializes in social media and digital marketing for both businesses and individuals. She is considered an expert in social media strategy, design, content development, influencer engagement, SEO, SEM and google optimization to ensure a well-developed and trusted social media and marketing presence that reaches various targeted audiences. Lastly, Cartier is a former Miss Earth Zambia 2014 and has competed internationally thus making her the perfect candidate in ensuring a well-rounded pageant that promotes women empowerment while simultaneously creating brand exposure and development for each brand sponsor that comes onboard.